Saturday 27 January 2007

Maximising the team's impact


As I said when Walt Secord came on board, we need to build a strong team that will help deliver the message in a succinct, emphatic way.

I'm pleased the addition of Maxine McKew to the team has aroused both excitement and grumbling charges of bias (aka scared of her impact) from the conservatives.

It's also refreshing to see the media showing support and helping us build momentum. We are finalising our baseline team and platform on which we can build in the future. Our traction is such that when the bounces inevitably come, they won't derail the team, the party or the campaign. This will just reinforce the Australian people's view of us as an entirely credible alternative government, capable of strength, vision and direction.

I warmly welcome Maxine and look forward to her intelligent input into our policy and communications strategies.

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